Why send out an email newsletter? Good question! There are plenty of reasons, but here are the top 3...

Why Send Out an Email Newsletter?

1. Stay "Top of Mind"People will forget you, your business and your website. It's a cold hard fact, but it's true. By sending out a regular email newsletter to your past customers and website visitors who have asked to subscribe, you'll stay "top of mind" to your subscribers, continually and consistently
reminding them of your business and website and providing them with useful
information on a regular basis.
2. Increase Web TrafficWhen you remind them regularly of your company and website, they're going to VISIT your site again and again. Plenty of research shows that very few people purchase on their first visit to a website. It's repetition that's key to increasing the percentage of unique visitors to your site that end up buying from you. An Email newsletter is one of the best way to ensure that repetition... and boost your overall web traffic in the process!

3. Generate Repeat Sales

Once visitors become customers (or if they've already purchased from you in the past), they're
going to keep getting all the great news and information you share in your newsletter each and
every month. Sooner or later, they WILL order again from you! In fact, many studies have shown
that the most likely people to buy from you are people who have already purchased in the past, so if you keep sending them great news, information and product announcements via your email
newsletter, those repeat sales are going to come SOONER, rather than later.