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Where in the world is Waldo? Social Media Demographics -Interesting Visual Social Media Universe
The Google URL shortener today was Google announced in their blog that the tool has been launched and made available to everyone!
You do not need a Google account to use goo.gl. That said, if you want to know the analytics and history of your shortened URL, you will need to log into Google account to hang onto that statistical data.
Statistics for your shortened URL will include Referrer data, country, browser, and the platform, as well as the total traffic pointed to the URL via goog.gl shortened URLs.