Data collected from your smartphone is shaping the future of marketing — and cell phone companies are cashing in.
What your phone knows about you — where you are, what you’re searching for and what you like — is mouthwatering for advertisers. Combined with other third-party data, including your age and salary range, marketers are using cell phone customers’ information to make decisions about how they advertise.
Digital pickpockets have found a way to use the same technology to line their pockets with goods and services bought with stolen credit cards. The newest smartphones are making it easy for thieves to steal and use stolen credit cards.
Read More at: http://www.local12.com/news/features/local-12/stories/digital-pickpockets-using-smartphones-steal-credit-cards-5731.shtml
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