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John’s SEO, SEM, E-Commerce bloggers and news to follow

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Shocked at Starbucks #security #starbucks #freehack

Surprised by a company as large as Starbucks would release an app that had this big of a security hole.

I remember sitting in a meeting with another large company who said the tradeoff is development vs legal liability.  Is the customer really first?

Starbucks app leaves passwords vulnerable

http://money.cnn.com/2014/01/15/technology/security/starbucks-app-passwords/?hpt=hp_t3

What does your cell phone company sell? Verizon data

 

Data collected from your smartphone is shaping the future of marketing — and cell phone companies are cashing in.

What your phone knows about you — where you are, what you’re searching for and what you like — is mouthwatering for advertisers. Combined with other third-party data, including your age and salary range, marketers are using cell phone customers’ information to make decisions about how they advertise.

Though all four major carriers sell their customers’ smartphone data, Verizon’s (VZ, Fortune 500) year-old Precision Market Insights program is the farthest-reaching. Here’s how the Precision program works, according to Verizon spokeswoman Debi Lewis

 

Read More  —-http://money.cnn.com/2013/12/16/technology/mobile/wireless-carrier-sell-data/index.html?hpt=hp_t3

Digital Pickpockets use SmartPhone Technology to steal credit card information Look Out

http://www.local12.com/news/features/local-12/stories/digital-pickpockets-using-smartphones-steal-credit-cards-5731.shtml

Digital pickpockets have found a way to use the same technology to line their pockets with goods and services bought with stolen credit cards. The newest smartphones are making it easy for thieves to steal and use stolen credit cards.

Read More at: http://www.local12.com/news/features/local-12/stories/digital-pickpockets-using-smartphones-steal-credit-cards-5731.shtml

Website Speed – How important is Website Speed for SEO

Ever heard of Maslow’s hierarchy of needs? It’s a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can’t achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn’t matter if you don’t have food.

Our founder, Rand Fishkin, made a similar pyramid to explain the way folks should go about SEO, and we’ve affectionately dubbed it “Mozlow’s hierarchy of SEO needs and how important is to do business in Staffordshire.”

Guide to SEO Basics

As you can see, the foundation of good SE begins with a great professional SEO company, like Shg SEO, ensuring crawl accessibility, and moves up from there. Choosing the best SEO agency you can get a  great affordable local SEO services and is great way to see how a good SEO works.

Using this beginner’s guide, we can follow these seven steps to successful SEO:

Crawl accessibility so engines can read your website (make a professional website in minutes)
Compelling content that answers the searcher’s query
Keyword optimized to attract searchers & engines
Great user experience including a fast load speed and compelling UX
Share-worthy content that earns links, citations, and amplification
Title, URL, & description to draw high CTR in the rankings
Snippet/schema markup to stand out in SERPs
We’ll spend time on each of these areas throughout this guide, but we wanted to introduce it here because it offers a look at how we structured the guide as a whole.

Google Adwords Labels

Google Adwords Labels

Good article on Google Adwords Labels. Great for cross campaign keyword analysis in Google Adwords

http://www.nusparkmarketing.com/2012/04/how-labels-works-in-google-adwords/

Here is the Faq from Google
https://support.google.com/adwords/bin/answer.py?hl=en&answer=2475865

How to Sell Via the Web. Evolution of the sales person

How to Sell Via the Web. Evolution of the sales person

Today the sales person’s role has changed. Here is a great piece that you will see about how to sell online today!
”Evolution

Netflix, what does it mean to customers? what does it mean for investors? what does it mean for ecommerce?

Netflix, gonna pay it? nope- me either. Cancellation coming. If you want to offer a good service for a good price, don’t bump the price. That is the reason people migrated to ya! If you would enhance your products online-well maybe… but you gotta get better before you ask for more. You lost my loyalty with this.

Now, how does it impact ecommerce? You need to recognize how and why your customers came to you. Don’t try to be someone you aren’t!
Remember your roots.

Prediction-Netflix will go the way of the 8 track, webtv, underoos, and the where is the beef lady. At least people liked the where is the beef lady!

This is a great time for someone to rise to the occasion? Google? Apple? time for them to get aggressive.

http://money.cnn.com/2011/07/25/technology/netflix_earnings/?hpt=hp_t2

Check out the latest from Bing? Yes Microsoft and Facebook are getting close

http://www.websitemagazine.com/content/blogs/posts/archive/2011/05/16/bing-forever-changes-search-and-SEO.aspx

Worried about Security concerns on your Droid? you should be!

http://www.zdnet.com/blog/networking/android-has-a-gaping-network-security-hole/1072?tag=nl.e589

LearnPeople.com John Bissman SEO SEM Social Media Marketing Communications 513-836-6023